Blog post information for search engines
Blog functionality now allows you to set meta tags for each your post in order to increase your site ranking when your fans search your site.
Quick explanation first.
When you create a new blog post, its title and content are used by search engines to describe this particular page in search results and use words provided there as search keywords. Usually we will get something like this:
But using meta tags properly we can make it look like this:
Pretty different, huh? So let's see how it works.
What Are Meta Tags?
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from twitter culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
The only difference between tags you can see (on a tweet, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines. The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.
A Page Title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in Search Engine Result Pages (SERPs).
Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.
SYNTAX OF A PAGE TITLE TAG
Every page of your website should have unique title tag, preferably starting with a relevant keyword. Unless you are a well-recognized brand, such as Nike, you should not include your screen name in your title tag. It is important that the keywords are also found within the content of your page - that means the keywords used in the title tag should match the keywords found on your site.
The length of a title shouldn't be longer than 70 characters. If it is, the search engine will show an ellipsis(...) at the end of the title.
Take a look at these two examples of title tags for a page that uses blue t-shirts as its main keyword phrase.
Blue T-Shirts at Discounted Prices for Sale | BunchOfTshirts
BunchOfTshirts | Discounts on blue and red t-shirts
The first example is the best, as it follows all of the rules mentioned earlier. It has the main keyword at the beginning of the title tag and is not broken into parts by other words, as seen in the second example. Words that break up the main keyword or phrase are called stop words and should be avoided. Also note that in the second example, the company name is found at the beginning of the title, which is not advised unless you are a well-known brand.
The purpose of a meta description is to provide a brief and concise summary of your website's content. Search Engines often display meta description tags in the Search Engine Result Pages (SERPs). These descriptions provide an introduction to your web site that will likely determine whether a person decides to visit your page or bypass it. Therefore, the better your meta description tags are, the greater the likelihood that a person will actually click on your link and visit your website.
SYNTAX OF A META DESCRIPTION TAG
There are a few important things to keep in mind when writing meta description tags for your web page.
Each page of your website should have a unique meta description describing the content found on that page.
Keep your meta description below 160 characters. If you make it longer, search engines may not display it in full.
If you are targeting specific keywords, make sure to include them at the beginning of the tag.
A meta description tag should be well composed, compelling and informative. Think of it as an advertisement. A well composed meta description tag will most likely increase your website's Click-Through Rate (CTR) - the number of times your link is clicked, divided by the number of impressions (the number of times your link is displayed in the Search Engine Result Pages (SERPs) every time a specific search is performed by a user)