1. What is Knowledge Graph 
  2. Key features which help Google to create a Knowledge Graph for you
  3. Claiming existing Google Knowledge Graph
  4. Conclusion

What is Knowledge Graph

Knowledge Graph is a visual infobox presented by Google to describe the introduction, data and connection of an entity to a relevant search. The information is gathered from a variety of sources to deliver more focused and relevant search results. 

As you can see, the Knowledge Graph display contains a number of components made out of text, images as well as links. The description noticeably is taken from Wikipedia and if you check the company logo, it is taken from Google’s Google+ profile (that’s a lot of Google). The sources can vary, but Google mainly extracts information from places such as:

  • Trusted and high authority sites (Wikipedia, mainstream news sites, government sites)
  • Google’s own properties (Google+, YouTube, Google Maps etc.)
  • Even regular websites sometimes

Please be advised, that Google Knowledge Graph couldn't be manually added. Only when an entity is successfully identified, Google will be able to generate a Knowledge Graph panel (also known as Knowledge Graph cards, answer boxes or rich answers) which contains a compilation of information gathered from many sources.
The tips below are in fact an algorithm, which could help you to get your own Graph. We've mentioned only those methods, which are compatible with ModelCentro platform.

Key features which help Google to create a Knowledge Graph for you

   1. Get A Wikipedia Entry

Wikipedia is the Internet’s encyclopedia trusted by all and as such, a valuable source of information for Google’s Knowledge Graph. Wikipedia regularly ranks in the top five search results on Google because its articles are longer, better researched and more cited than other online content. The unique thing about Wikipedia is that anyone can edit its pages. So basically, it’s a user-based encyclopedia.
The content you post to Wikipedia must have a neutral point of view – this means that you can’t attempt to advertise or promote yourself – Wikipedia is purely for neutral information. One of the best strategies for obtaining an entry on Wikipedia is by compiling a list of citations and sharing them with the writers community on Wikipedia when suggesting an article.

Here you can find Dani's Wiki page.

Don't know how to create your own Wiki page, this article will help you.  

You may also want to add your info to WikidataWikidata is different than Wikipedia in that it’s more oriented for the use of machines instead of actual humans, although both humans and machines can edit content on the database. It’s a data repository that was created to support Wikimedia projects like Wikipedia Wikisource and Wikivoyage. So far, Wikidata boasts almost 14 million data items, which is why it’s not difficult to understand why it’s one of Google’s Knowledge Graph’s main sources of information.

Creating an entry is not too hard, just keep in mind that the rules are in line with those of Wikipedia. It’s considerably easier to create a Wikidata entry as you only need to insert simple informations instead of writing whole paragraphs like in Wikipedia. Don't know how to create a Wikidata item? This guide will be definitely helpful for you. 

      2. Build quality backlinksOne of Google’s ranking factors is backlinks and it considers only values backlinks that are from prominent publications. 

Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.

Backlinks should be natural, this means that a website must not use artificial ways to create backlinks for their own websites. The quality of links is far more important than the quantity.

Effective link building focuses more on trust and popularity and it improves your rankings in the SERPs, ensuring you get listed in the Google knowledge graph. So be particular about consistently posting your content on your website as well as on high-ranking websites. 

Don't know how to build backlinks to your website? This guide will be helpful for you. 

      3. Get A Google+ PageOut of all the social media channels out there, it should make sense that Google+ has the most impact on your Knowledge Graph – they’re both run by Google, after all! Google used to use information obtained from Google+ much more extensively for the creation of its Knowledge Graph.

Although Google have since diversified the information source, the information on your Google+ page will still be one of the main contributors to Knowledge Graph. While you might think that it’s a little bit unfair for Google to “force” us to create a Google+ account, favoritism isn’t actually Google’s intention as it is proven that Google started to move away from relying just on Google+ when they are able to find alternative sources.

Establishing a Google+ page is so easy and because it has so many other benefits – such as the ability to engage with consumers and to spread awareness of your brand and content, it makes a great first step to take if you haven’t done any of the aforementioned steps to help influence your Knowledge Graph. The most important part of creating a Google+ page, is to link them to your website.

Basically here’s how you can do it:

  • Head over to your Google Plus page, and click on “About.”
  • Scroll down to the “Add info” section of the page. 
  • Enter your website domain in the field provided and click “Save.”
  • Fill all the necessary fields and tell Google about yourself. 

Claiming existing Google Knowledge Graph

In case if Google Knowledge Graph of your name already exists but you don’t have a control over it, you can claim you Google Knowledge Panel by confirming your identity with Google.

During verification process you will be asked to also provide your Google Knowledge Panel link (with instructions on how to obtain that URL) and will have control over it once verified.

You can verify your account here

Don’t forget to specify your official site once Panel has been claimed 😉

CONCLUSION

Google Knowledge Graph can have a huge impact on your company’s exposure when it comes to user search queries. We’d highly recommend that you use these tips in order to influence the information on your profile. 

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